Why fight it?
Fetzer, one of the biggest US brands on UK shelves (not that there are many here outside of Gallo, surprising since the dollar is so low is against the pound) has given in to the Australian juggernaut that is SHIRAZ!
I had a bit of a giggle myself so I had to buy the bottle. I suppose with people having to remember Côtes du Rhone and Shiraz, the marketing department at Fetzer must believe that there is not enough space for Syrah in the public consciousness and went "Bugger It! We lose to the Aussies enough in sport, might as well throw in the towel on varietal spelling as well!"
And Americans have the gall to call the French "cheese eating surrender monkeys"!